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Service to Community Award for Radio – Medium Market
WYCT-FM Pensacola, Florida, Hurricane Sally Relief Efforts
In September 2020, Hurricane Sally meandered into the Gulf of Mexico and 36 hours out, this slow-moving storm was forecast to make landfall 200 miles away from Pensacola. Instead, it took a slow right turn and became the first direct hit for Pensacola in 16 years. Following the devastation of this hurricane, the team at WYCT-FM wanted to do something to help the community rebuild and recover from the storm. In partnership with United Way of West Florida and their TV partner WEAR-TV, this local station launched “Mission Restore Hope” to raise over $300,000 to help local organizations fund rebuilding efforts and help the community feel at home again.