WYCT (98.7 FM) Cat Country 98.7 caters to the Pensacola, Gulf Breeze, Navarre, Pace and Milton areas as well as Baldwin County, Alabama.
Brent and Mel recently won the 2022 CMA Personality of the Year.
Cat Country 98.7 is proud to be the 2023 ACM Station of the year, and 2017 and 2019 CMA Station of the Year.
Cat Country 98.7 has been nominated as the ACM Radio Station of the Year 12 times and won this prestigious award in 2005, 2009, 2011, 2020 and 2023. The Cat Pak Morning Show has been nominated as ACM Morning show of the year 8 times and won in 2009 and 2019.
Cat Country 98.7 has been nominated for the NAB CRYSTAL AWARD for superb community service 6 times. It won in 2013, 2017 and 2019.
CatCountry 98.7 (WYCT) is a 100,000-watt FM radio station that was built from the ground up in 2002-2003. The station was started on 40 acres of raw timberland where a new 942-foot tower in Baldwin County and an associated “hurricane proof” blockhouse were built. WYCT debuted as Christmas Radio 98.7 in November 2003, and switched to Country music on December 26, 2003. It was the first radio station in Florida to broadcast in high-quality, digital HD Radio. Longtime General Manager Mary Hoxeng purchased WYCT in 2021.
1) To serve our community with compelling and informative content.
2) To broadcast radio entertainment and information that appeals to the largest number of people.
3) To maintain a work environment that allows people to perform at the highest level for the company while meeting their own personal goals for growth and advancement.
4) To super-serve our clients so they get the best results possible from their advertising investment.
According to many Solutions Broadcast Research and The Radio Index reports, WYCT has been the Pensacola radio station that delivers the largest Pensacola audience of adults aged 25 to 54. This the most valued demographic by advertisers.