Advertise on Cat Country 98.7 | Pensacola Radio Advertising
Connect your business with loyal country music listeners throughout Pensacola, Gulf Breeze, Pace, Milton, Northwest Florida and Baldwin County, Alabama.
Cat Country 98.7 (WYCT-FM) combines the reach of a powerful 100,000-watt FM signal with trusted local personalities, engaging promotions, community involvement and targeted digital marketing opportunities.
Whether you want to increase brand awareness, promote an event, introduce a new product or generate leads, our team can create a customized advertising campaign designed around your business and marketing goals.
Reach Pensacola’s Adults Ages 25–54
According to monthly audience research conducted by Solutions Broadcast Research, Cat Country 98.7 delivers Pensacola’s largest audience of adults ages 25–54—one of the most sought-after consumer demographics among advertisers.
Our listeners live, work, shop and raise their families throughout Northwest Florida and South Alabama. They turn to Cat Country 98.7 for country music, local personalities, contests, concerts, community events and information that matters to the Gulf Coast.
Radio and Digital Advertising Solutions
Advertising with Cat Country 98.7 can include much more than traditional radio commercials. Our team can develop an integrated marketing plan using opportunities such as:
- Professionally produced radio commercials
- Live and recorded personality endorsements
- On-air promotions and listener contests
- Event sponsorships and live broadcasts
- Website and streaming audio advertising
- Social media and video campaigns
- Display, search and targeted digital advertising
- Customized community marketing partnerships
Every campaign can be tailored to fit your audience, objectives and budget.
Locally Owned and Committed to the Gulf Coast
Cat Country 98.7 is locally owned and operated by Dave and Mary Hoxeng and ADX Communications of Escambia, LLC.
The station’s story began in 1987, when the Hoxengs applied to the Federal Communications Commission for a license to build a new Pensacola radio station at 98.7 FM. After an extended licensing process, they moved to Pensacola in 2002 to construct the new station from the ground up.
A 942-foot broadcast tower and reinforced transmitter facility were built on 40 acres in Baldwin County. The station debuted as Christmas Radio 98.7 in November 2003 before officially becoming Cat Country 98.7 on January 1, 2004.
Since then, Cat Country 98.7 has grown into one of the Gulf Coast’s most recognized radio brands, earning national industry recognition while maintaining a strong commitment to local listeners, businesses and nonprofit organizations.
Put Cat Country 98.7 to Work for Your Business
Let our experienced marketing team help you reach more potential customers and build a stronger presence across the Pensacola market.
View the Cat Country 98.7 Media Kit to learn more about our audience, coverage and advertising opportunities, or contact our sales team to begin building a customized campaign.
Cat Country 98.7 Digital Arm – ADX Digital Marketing can help supplement all of your radio advertising.
[View the Cat Country 98.7 Media Kit]
Contact Information
Business Office: (850) 262-6000
Address: 7251 Plantation Road, Pensacola, FL 32504
Cat Country 98.7 WYCT Media Kit August 2026
Cat Country 98.7 WYCT Media Kit August 2026
Click to view the Cat Country 98.7 Media Kit (PDF).