Pensacola-area business and community leaders are preparing to make a splash in the fight against ALS.

The 2026 CEO Soak Pensacola Beach will take place Tuesday, September 29, 2026, bringing local leaders together to raise money and awareness for The ALS Association.

CEO Soak participants step up on behalf of people living with amyotrophic lateral sclerosis, commonly known as ALS or Lou Gehrig’s disease. After raising funds through their friends, families, employees and community supporters, participating leaders take a ceremonial soak in recognition of everyone who contributed.

Money raised through the CEO Soak supports The ALS Association’s mission to improve the lives of people affected by ALS while helping advance research, treatments and the search for a cure.

Help Pensacola Beach Make a Splash

Community members can support the event by donating to a participating leader, sharing the fundraising campaign or encouraging a local business leader to join the cause.

Every donation helps provide hope and support for people living with ALS and the families and caregivers walking alongside them.

Event: CEO Soak Pensacola Beach
Date: Tuesday, September 29, 2026
Location: Pensacola, Florida
Beneficiary: The ALS Association

Learn more about the Pensacola Beach CEO Soak and support the fight against ALS.