About Cat Country 98.7 | WYCT
Cat Country 98.7 WYCT is Pensacola’s locally owned and operated country radio station. The station brings today’s country music, local personalities, community news, contests and live events to listeners across Northwest Florida and coastal Alabama.
Broadcasting at 100,000 watts on 98.7 FM, Cat Country serves Pensacola, Gulf Breeze, Navarre, Pace, Milton, Cantonment and surrounding communities. Additionally, listeners in Baldwin County, Alabama can tune in. You can also hear Cat Country 98.7 anywhere through our online stream.
[Listen Live] | [Meet Our On-Air Team] | [Enter Contests] | [Advertise With Us]
One of America’s Most Honored Country Radio Stations
Cat Country 98.7 has earned national recognition for outstanding country radio programming, local personalities and service to the Pensacola community.
In 2026, the Academy of Country Music named WYCT the ACM Radio Station of the Year (for 2025). It marked the sixth ACM Station of the Year victory for Cat Country 98.7.
Cat Country was also named the 2024 CMA Radio Station of the Year by the Country Music Association. The station previously received CMA Station of the Year honors in 2017 and 2019.
In 2026, the National Association of Broadcasters selected Cat Country 98.7 as one of only five finalists nationwide for the NAB Marconi Radio Award for Medium Market Station of the Year. It was the station’s second consecutive year as a Marconi Award finalist.
Cat Country 98.7 received the 2025 NAB Crystal Radio Award for exceptional year-round community service. WYCT previously earned Crystal Awards in 2013, 2017 and 2019 and has been nominated for the national honor seven times.
[See Cat Country 98.7’s Awards and Honors]
Home of the Cat Pak Morning Show
Cat Country 98.7 is the home of the Cat Pak Morning Show, a locally produced morning show serving Pensacola and Northwest Florida with country music, entertainment, local conversations, contests and community information.
The Cat Pak Morning Show has received multiple national honors from the Academy of Country Music. Brent Lane and previous co-host Mel McCrae were named ACM On-Air Personalities of the Year in 2025. Brent and Mel also received the 2022 CMA Broadcast Personality of the Year award.
The Cat Pak has been nominated for an ACM Personality of the Year award nine times. Winning shows featured Brent Lane and Dana Cervantes, Brent Lane and Candy Cullerton, and Brent Lane and Mel McCrae.
[Meet the Cat Pak Morning Show]
Serving Pensacola and Northwest Florida
Community service has been at the center of Cat Country 98.7 since the station first signed on at “Cat Country 98.7” on January 1, 2004.
The Cat Country team works throughout the year with nonprofit organizations, schools, military families, first responders and community partners across Northwest Florida. The station uses its broadcast signal, website, social media channels and live events to connect listeners with opportunities to help their neighbors.
Cat Country’s community involvement includes fundraising campaigns, food drives, children’s health initiatives, school-supply collections, benefit concerts, nonprofit events and emergency information.
Listeners will regularly find the Cat Crew at festivals, concerts, parades, community celebrations and charitable events throughout the Pensacola area.
[See Where Cat Country Is On the Prowl]
The History of WYCT
WYCT was built from the ground up on approximately 40 acres of timberland in Baldwin County, Alabama. Construction included a 942-foot broadcast tower. In addition, there is a reinforced transmitter building designed to help the station remain operational during severe Gulf Coast weather.
The station debuted as Christmas Radio 98.7 in November 2003. At midnight on December 26, 2003, WYCT officially switched to country music and became Cat Country 98.7.
Cat Country was the first radio station in Florida to broadcast using HD Radio technology, giving Pensacola-area listeners access to digital-quality FM broadcasting.
Longtime general manager Mary Hoxeng purchased WYCT in 2021. Today, Cat Country 98.7 is locally owned and operated by Mary Hoxeng Revocable Trust
Our Mission
The mission of Cat Country 98.7 is:
- To serve Pensacola and the surrounding communities with compelling, useful and entertaining local content.
- To provide country music, entertainment and information that connects with the people of Northwest Florida and coastal Alabama.
- To create a professional workplace where team members can perform at the highest level while pursuing personal and professional growth.
- To help local businesses achieve meaningful results from their advertising and marketing investments.
- To use the station’s voice and resources to support nonprofit organizations and improve the communities we serve.
Advertise With Cat Country 98.7
Cat Country 98.7 helps local and regional businesses connect with country listeners across Pensacola, Northwest Florida and coastal Alabama.
Advertising opportunities include on-air commercials, personality endorsements, digital advertising, social media campaigns, website promotions, contest sponsorships, event marketing and customized multimedia campaigns.
[Learn About Advertising With Cat Country 98.7]
Listen to Cat Country 98.7
Listen to Cat Country 98.7 on 98.7 FM throughout the Pensacola area. You can also stream the station online or on the app.
Station: Cat Country 98.7
Call sign: WYCT-FM
Format: Country music
Frequency: 98.7 FM
Signal: 100,000 watts
Primary market: Pensacola, Florida
Service area: Northwest Florida and coastal Alabama
Owner: ADX Communications of Escambia, LLC
[Listen Live to Cat Country 98.7]
Contact Cat Country 98.7
Cat Country 98.7 WYCT-FM
7251 Plantation Road
Pensacola, FL 32504
Business office: (850) 262-6000
Studio and contest line: (850) 430-1987
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