Florida Georgia Line has been using the hashtag #cantaffordnotto on some recent tweets and Instagram posts, and it turns out it’s part of them expanding their footprint with a clothing line called ‘Can’t Afford Not To.’

Tyler says, “We’re going to start a website. We’re going to start a clothing line, ‘Can’t Afford Not To.’ It’s just become a cool thing, one of those sayings that keeps coming up. So we’ll see what happens with it.”

Tyler explains say the phrase is one “we’ve all said…B-K and myself and kind of our whole camp and crew…It just became a popular saying among our friends.” He says it’s their version of the “Keep Calm” trend.

They haven’t given a launch date for the line.