WYCT (98.7 FM) Cat Country 98.7 caters to the Pensacola, Gulf Breeze, Pace and Milton markets as well as Baldwin County, Alabama.
Cat Country 98.7 is proud to be the 2017 CMA Station of the Year. Previously Cat Country 98.7 has been nominated as the ACM Radio Station of the Year 9 times and won this prestigious award 3 times. The Cat Pak Morning Show has been nominated as Morning show of the year 6 times and won in 2009.
Owners Dave and Mary Hoxeng applied to the FCC in 1987 for a new Pensacola station at 98.7. After long delays in winning license in Washington, they moved to Pensacola in 2002 to construct the new 100,000-watt FM radio station from the ground up. The station was started on 40 acres of raw timberland where a new 942-foot tower in Baldwin County with associated “hurricane proof” blockhouse was built. Dave and wife Mary debuted the radio station as Christmas Radio 98.7 in November 2003, and switched to Cat Country 98.7 on December 26, 2003.
1) To serve our community with compelling and informative content.
2) To broadcast radio entertainment and information that appeals to the largest number of people.
3) To maintain a work environment that allows people to perform at the highest level for the company while meeting their own personal goals for growth and advancement.
4) To super-serve our clients so they get the best results possible from their advertising investment.
According to monthly Solutions Broadcast Research, Cat Country 98.7 has risen to deliver the largest Pensacola audience of adults aged 25 to 54, which is the most valued demographic by advertisers.